Branded Content

Produced and directed branded content for the United Nations supporting the BBNJ Agreement's path to ratification, interviewing senior legal officers and diplomats from 20+ nations. The campaign contributed to ratifications climbing from 29 to 60+, bringing the Agreement into force in January 2026.

Directed the global launch featuring Hans Zimmer and Gal Gadot. Led a 50-person crew and a six-camera ARRI setup to capture a live performance, creating an environment that drew a genuine, unscripted reaction from Gal Gadot. The premiere video went on to generate tens of millions of views across platforms.

Produced and directed a branded documentary story for the United Nations following Fijian fisherman Peni's efforts to establish a marine protected area in his village after completing the UN ocean governance training program. The human-centered story was part of a broader campaign supporting the BBNJ Agreement's path to ratification, which contributed to ratifications climbing from 29 to 60+, bringing the Agreement into force in January 2026.

Director/Producer focused on authenticity, including directing the CMO of Truist Bank. Specialized in breaking down "corporate" barriers to capture genuine interviews and high-quality, edit-ready footage that seamlessly integrated into the national campaign.

Second-Unit Director/Producer for a multi-day road production. Managed complex POV coverage and rapid logistical pivots to ensure visual continuity, resulting in a successful national broadcast spot.

Led video strategy and produced a social-first video for Janelle Kellman’s campaign for Lt. Governor of California. The goal was simple: make the message feel human, clear, and native to short-form platforms, with a strong opening hook, tight structure, readable captions, and a resonant core message.